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The SKYLINE 2021 Influencer Campaign

10.06.2021

alfi®
alfi skyline influencer kampagne 2021 construktiv farben

This week, an original influencer campaign was initiated for Skyline on the @alfi_deutschland Instagram channel: The innovative AR filter and a strong mix of six women influencers making up a combined number of 150,000 followers offer the elegantly designed insulated carafe the perfect platform to show itself from all sides and colors and gain new fans.

@sabinevillajosefina, @ja_liine, @lifestyle.mom, @from_january_to_december, @aboutperri and @about_lizz: They’re leading the way in their stories and feeds, with the community is following suit. With the Skyline AR filter, they bring Skyline virtually home. Which of the eight colors fits best into my interior space? alfi relies on interaction, creating digital Skyline moments with the filter that make you want to know more.

 

With augmented reality (AR), a digital and analog interaction via smartphone camera is enabled, creating such results such as a Skyline vacuum carafe in Mediterranean red on your own dining table, in spicy mustard in the kitchen or in sea pine on your favorite sideboard.

The focus of the influencer campaign is on the 1.0 liter version of Skyline with matching coffee and tea filter and the hashtag #alfiSKYLINE. As a highlight, the influencers promote a Skyline competition in their posts. alfi once again meets the taste of a modern target group for real added value and cool appeal.

 

The digital agency that implements it all is construktiv GmbH from Bremen, which has been successfully managing alfi’s social media accounts since 2019.

 

Click here to get the AR filter on Instagram: https://bit.ly/3pT1WM9

 

All information regarding the use of our image data can be viewed here.

Downloads

  • alfi-skyline-influencer-kampagne.png
  • alfi-skyline-ig-ar-filter.png
  • alfi-skyline-comp-farbvielfalt.png

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