THERMOS^® now cooperating with DMAX

01.09.2021

Powered by DMAX: The free TV station has everything that men want. Thermos is now exploiting this potential to make the Stainless King and Light & Compact series even more appealing to the male target group while boosting brand awareness. The display and packaging in the eye-catching DMAX design tempt men to reach for the products spontaneously while actively driving sales at the point of sale. Added to that, the campaign is supported by media in the form of a TV spot.

One of ours: The campaign line "Hard shell, hot core" appeals to die-hard guys and gets right to the core of the advantages of Stainless King and Light & Compact. All products are impact and break-resistant. Beverages and provisions stay hot for at least 12 hours on all everyday adventures. The insulated bottles, mugs and food containers are reliable companions for work, crafts or outdoor sports. Absolutely leak-proof and BPA-free, they offer easy handling thanks to clever lid solutions.

When mountain climbing, on biking trips or facing challenges on the job, you can expect an extra dose of adrenaline. Stainless King and Light & Compact guarantee reliable hydration and 100 percent chill in stainless steel mat, midnight blue mat and army green mat. The colors are available in a limited number with the Thermos logo engraved especially for the DMAX cooperation. The appealing visual ensures maximum impact with the original Stainless King at its best: Smack in the middle of adventure and always ready to go.

The successful player in its market segment, DMAX shows documentaries, real-life formats and lifestyle magazines on the topics of adventure & discovery, motor & technology, dangerous jobs & travel.

Recommended retail price:

Stainless King Insulated Beverage Bottle 0,47 l € 34,95

Stainless King Insulated Beverage Bottle 1,20 l € 44,95

Stainless King Insulated Bottle 0,70 l € 39,95

Stainless King Insulated Mug 0,47 l € 34,95

Stainless King Insulated Food Jar 0,47 l € 31,95

Stainless King Insulated Food Jar 0,71 l € 37,95

Light & Compact Insulated Beverage Bottle 0,50 l € 29,95

Light & Compact Insulated Beverage Bottle 0,75 l € 34,95

Light & Compact Insulated Beverage Bottle 1,00 l € 36,95

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