alfi^® is the brand of the century

“Transformation“ was the guiding principle of this year's event, which alfi has been following for 110 years. “At alfi, we improve everyday life with premium insulated containers of the highest quality, timeless design and innovative functionality, while always responding flexibly to changing customer needs without losing sight of tradition,” says alfi managing director Stephan Schulz, describing the company's own commitment to consistent development.

The “Brands of the Century” showcase this transformation in the expanded range of options for the visibility of the award-winning companies on the market: In addition to the high-quality book, digital media, brand films, LinkedIn clips and a brand podcast are available. alfi presents itself as a modern “Brand of the Century 2024” with the seal of approval in LinkedIn clips. “Brands of the Century” is a project of the media brand ‘Deutsche Standards’, which has been published by Studio ZX, the brand studio of the Zeit publishing group, since 2018.

Entrepreneurial vision, sustainable values and the will to adapt are what make a “Brand of the Century” – characteristics that are reflected at the product level, for example, in the legendary classic insulated carafe Juwel, as well as in the Studio Allure insulated carafe and the trendy One-The-Go products.

Caption:

Dr. Florian Langenscheidt presented the award to Stephan Schulz (Managing Director of alfi) and Bianca Lenzen (Head of Marketing at alfi) in Berlin on November 28, 2024

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